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ITM launch Breeze-Up Consignor Marketing Support Scheme

13 May 2020

 

Consignor Support 02
Tattersalls Ireland-Goresbridge Breeze-Up Sale 2019 - Image: Tattersalls Ireland

 

The ITM Breeze-Up Consignor Marketing Support Scheme 2020 is designed to assist Irish Breeze-Up Consignors with the marketing of their stock through digital means. 

The scheme, developed by Irish Thoroughbred Marketing, enables Irish Breeze-Up Consignors to avail of a financial contribution towards the cost of pre-sale conformation videos and digital content.

The contribution will be made available to Breeze-Up Consignors who engage the services of a recognised professional videographer to create video and photo content that complies with pre-set standards relating to quality and content. The €30/horse contribution will be paid to the relevant videographer, on behalf of the consignor, upon receipt of a completed application form.

Síle Hayes of ITM commented: “The importance of the Breeze-Up market to the industry as a whole cannot be overestimated. In these times of restricted travel and increased public health measures, ITM is seeking to assist this pivotal sector by lending its support to breeze-up consignors’ digital marketing efforts.”

The ITM Breeze-Up Consignor Marketing Support Scheme 2020 will be operated on a pre-approval basis and will require consignors to complete an application. For further information pertaining to this scheme or to request an application form, contact Síle Hayes at [email protected]

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